Asda: Saving you money every day?
Given that we have a brand new family and, like a lot of you, are keen to save money, when Asda gave us a call to see if we’d like to try out their new Price Guarantee offer, we couldn’t say no.
This new offer promises the cheapest supermarket shopping, and if they’re wrong, they will refund you the difference. All you have to do is enter your receipt details on their website www.asdapriceguarantee.co.uk after 9am the day after you go shopping and it will compare what you bought with items from four other major supermarkets and calculate if you’re due a refund. So we stocked up a basket with barbecue essentials and took the new initiative for a spin.
WHAT WE BOUGHT
- 2 pints of semi-skimmed milk
- 250g pack of Twinings everyday tea
- 500g Silver Spoon granulated sugar
- 100g medium roast Douwie Egberts instant coffee
- A massive bottle of Heinz Tomato Ketchup (1170ml)
- 4 Asda butternut squash veggie burgers
- 6 Linda McCartney sausages
- 16 finger buns for sausages from Asda bakery
- 8 Asda extra special beef burgers
- 16 Burger baps from Asda bakery
- 225g Halloumi cheese
- 50 Napkins
- 2 200g packets of marshmallows
- 100 Huggies nappies, size 2*
Total price: £36.98
*Nobody goes supermarket shopping just for food anymore – we wanted to compare toiletry prices too. Oh and we do have a newborn baby – did we mention that?!
The price check was easier to use than we’d thought – you type in the reference numbers on your receipt and it automatically calculates the prices using independent price checker www.mysupermarket.co.uk against Tescos, Sainsbury’s, Morrisons and Waitrose. But – oops – it’s not working when we tried it. Apparently you have to buy eight items that can be compared across the board and we haven’t done that. Oh. Shame you can’t compare something standard like a two-pint bottle of milk.
I’m pretty sure we got a bargain deal here anyway – we picked up a bumper pack of Huggies that you can’t buy anywhere else but Asda, and the massive tomato ketchup bottle looked like an Asda exclusive too. But this time around we couldn’t tell.
So we then tested it out on our most recent standard fortnightly shop (we’d itemise it but it is a really long list) and found we’d saved money against Morrisons (£4.54), Tesco (£3.08) and Sainsbury’s (£2.27), and the price checker couldn’t compare against Waitrose this time round. We’re really surprised that of all three, Morrison’s would be the most expensive for what we buy and Sainsbury’s the closest in price – it just goes to show that you should try this price checker for yourself rather than just going by reputation! Wonder why it couldn’t compare against Waitrose though?
We should mention why we didn’t buy any fruit or vegetables – we really like The Banana Boat, our local greengrocers, so can’t say whether Asda is best for them or not. And the comparison is only valid for four of the major supermarkets so if you typically shop at Somerfield, Co-op, Aldi or Lidl, you might still be getting a better deal.
Of course, price isn’t the only thing that determines which supermarket you use. Convenience, location and quality are all key drivers, although increasingly with home delivery options, it doesn’t matter if you live close to a supermarket anymore, you can still benefit from low prices. We get Asda deliveries at home (they typically cost £3.50-4.50) and are a total godsend if you don’t want to spend your Saturday afternoons trawling the superstore. Quality, though, is important. So to make sure that we were investigating Asda not just as a cheap option but a really good one, we made sure we’d bought some items from Asda’s own range – beef burgers, veggie burgers and bakery items – and asked our friends for their opinions round the campfire. Becky loved the cheesy burger baps and Chris thought the sausages were really tasty. And we both loved the Asda Extra Special burgers – exceptionally good and we’ll get them again. That’s a result, price-wise and money-wise.
UPDATE AT 26/09/2011
This review was written over a year ago and we’d like to report that, now it’s available in our area, we’ve switched to Ocado. Personally, we’re finding the quality of Waitrose cheaper goods is always as good as the ASDA medium range. Also, unlike our ASDA deliveries, they have never missed anything from our list and are always on time. They even call and will pop round early, if they’re in the area!
If there’s demand, we’ll do an Ocado review soon. Let us know in the comments?!
Asda gave us a contribution to try out their price promise promotion and we thought you should know, for reasons of clarity and impartiality. But as always, our opinions are impartial, honest and independent.
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